Brisnet

Milestones

Relaunch.

Redesigned from the ground up - April 2025

Overview

Brisnet is horse racing's #1 information site for handicappers and Thoroughbred professionals. Founded in 1971 in Lexington, Kentucky, and owned by Churchill Downs, Brisnet has been a trusted resource for racing data and insights for over 50 years.

The Challenge

Brisnet's legacy WordPress site had become a liability — facing recurring security vulnerabilities, plugin conflicts, and performance bottlenecks. Following the success of modernizing TwinSpires Edge and TwinSpires.com, the Churchill Downs team turned to us once again to bring Brisnet up to the same high standard.

The Solution

We delivered a complete modernization of Brisnet.com:

Migrated the site to a Strapi headless CMS, aligning with their broader platform ecosystem.
Developed a new React front-end, featuring a refreshed, modern design.
Connected the Brisnet site to the TwinSpires.com custom API, enabling real-time access to active horse race data.
Standardized content structures to ensure seamless data sharing and management across Brisnet, TwinSpires Edge, and TwinSpires.com.

The Result

Brisnet.com now delivers a dramatically improved experience:

Significantly faster load times for users across all devices.
Higher SEO scores, helping expand organic reach.
Secure, scalable infrastructure — no more plugin conflicts or WordPress vulnerabilities.
Interconnected CMS architecture across Churchill Downs' racing properties, enabling easy and secure data flow between sites.